Lotis Blue Consulting helps leaders analyze and fully understand the many moving parts of their commercial strategy, including product offerings, customer strategy, sales and negotiations, and pricing. We bring our deep business acumen and experience combined with the best tools provided by data and behavioral science to develop a fact-based go-to-market strategy aligned with your corporate mission, business model, and team capabilities so that your organization can realize its full potential.
Our pricing and commercial strategy capabilities help your organization evaluate, test, and iterate your commercial strategy to continually maximize your business’s profitability, employing the lenses of strategy, organization, and performance,.
Leveraging our go-to-market strategy expertise and deep analytical capabilities, Lotis Blue Consulting helps your organization identify the optimal combinations of products, services, and pricing strategies that precisely fit your customers’ needs. We deliver customized strategies by simulating various bundling approaches’ economic outcomes, enabling us to fine-tune the offerings before going to market.
Everyone considers costs, customers, and competition when making pricing decisions. Lotis Blue Consulting takes a different, coordinated approach that instead looks at how much an organization can persuade customers to pay given the value they receive, what costs are required to profitably deliver products and services, and who the organization should target to drive competitive advantage for the business as a whole.
Every business wrestles with the question of what its products and services are worth. At Lotis Blue Consulting, we help you realize that perceived value is unique to each customer based on what they think and feel about what problem a product or service solves, how well it solves the problem, and what parts, if any, of the problem it doesn’t solve. We have extensive experience in helping companies determine their offerings’ value by defining the demand segments of potential customers, developing an understanding of the next best competitive alternatives offered by their industry peers, and investigating price sensitivity.
We’re a collection of passionate and experienced thinkers that combine a relationship-driven approach with the rigor of data and behavioral science to drive accelerated revenue growth. Our culture of promoting continuous learning and having an ownership mentality translates to a personal, transparent partnership.
Lotis Blue brings together distinctive perspectives, experiences, and capabilities across major industries. Our collective insight allows your organization to implement innovative solutions and face industry disruption and change with confidence.
From insight to implementation, we tailor our partnership with your organization based on your specific needs, with our revenue growth expertise helping you improve your sales, customer success, and marketing efforts to create enduring customer relationships.