Pricing & Commercial Strategy

Leveraging our go-to-market strategy expertise and deep analytical capabilities, Lotis Blue Consulting helps your organization identify the optimal combinations of products, services, and pricing strategies that precisely fit your customers’ needs. We deliver customized strategies by simulating various bundling approaches’ economic outcomes, enabling us to fine-tune the offerings before going to market.

Everyone considers costs, customers, and competition when making pricing decisions. Lotis Blue Consulting takes a different, coordinated approach that instead looks at how much an organization can persuade customers to pay given the value they receive, what costs are required to profitably deliver products and services, and who the organization should target to drive competitive advantage for the business as a whole.

Every business wrestles with the question of what its products and services are worth. At Lotis Blue Consulting, we help you realize that perceived value is unique to each customer based on what they think and feel about what problem a product or service solves, how well it solves the problem, and what parts, if any, of the problem it doesn’t solve. We have extensive experience in helping companies determine their offerings’ value by defining the demand segments of potential customers, developing an understanding of the next best competitive alternatives offered by their industry peers, and investigating price sensitivity.